Copywriting & Email Services for Female Owned Brands
(Because even though you are a Woman you CAN do it all…why do it all?)
Women can do it ALL.
We birth babies and businesses.
We take names and take our turn for the carpool to soccer.
We create loving homes and create new business opportunities in our worlds.
We grow as women & wives & mothers & leaders as we watch our babies grow up.
We can do it all.
But why do it all?
Why do it all when there are other women out there (Hello! I am Sarah!) to collaborate with?
Other women who are cheering for your business (and your family)
Other women who are growing (and want you to grow too!)
Other women with valuable skills sets that your business needs (and your stress level needs too)
(Here’s where I whisper) Sister, you don’t have to do it all. Keep Scrolling. 😘
“We don’t have to do all of it alone. We were never meant to.”
‒ Brené Brown
So who am I?
And how can I help?
If you are still here with me, then know you are in the right place.
I am talking to YOU. 👋
My name is Sarah and I am a Copywriter & Email Specialist for female owned businesses.
What even does that mean?
It means that I LOVE love LOVE crafting copy (think all the words you use in your marketing) and emails for female owned business.
It also means that I do a lot of listening (something my kids STILL haven’t mastered. Yikes!) - listening to you about your business goals and where you need help.
And after lots of listening and research, it means I craft a strategic plan to put action into your goals.
It simply means: I am here to help!
“Being a strong woman is very important to me. But doing it all on my own is not.”
– Reba McEntire
Why Emails?
It’s 2024, you say. Aren’t emails so last year?
Isn’t it all about social media engagement now, Sarah?? 🤔
And I say yes {kinda} to both your questions! (clear as mud??)
It’s 2024 and Email is still VERY important in a business’s marketing plan in conjunction with social media.
. But if you are still using outdated strategies in your email, then - yep! That’s probably not working out well.
It’s not your job to know all the statistics about Emails. That’s mine!
But as a business owner, here are a few you can’t miss:
The ROI for Email Marketing is higher than social media, print marketing and any other marketing strategy at $36 for every $1 spent.
Email engagement is on the rise even in 2024- a recent stat reports that 77% of Marketers are seeing an increase in Email engagement over the last 12 months {remember I mentioned those new strategies??}
60% of online consumers buy via email marketing & and consumers actually spend 138% more when they encounter email campaigns {done well}.
(Want to know more fancy stats? Shoot me an email at sgolden@sgoldenwrites.com and I am happy to provide them)
I encourage every.single.business to have 2 email campaign strategies:
Automations - these are set up to automatically run when a customer’s actions trigger them {like a cart abandonment or email subscription} YOU ARE LEAVING MONEY ON THE TABLE IF YOU ARE NOT DOING THESE {talking in my Mom voice to you!}
Campaign Emails (also sometimes called Newsletters) - these are emails sent out periodically with sales, new product launches, your brand story and so on.
By now you can probably see that Email is my jam. I love seeing the interaction between my clients and their ideal customers. I love telling your brand story. And I love seeing your business grow.
Are you ready for a new email strategy?
"It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent."
Madeline Albright
So what Email Services do you provide?
My email services depend on what you need and are offered in bundle pricing below:
Bundle #1: “The Whole Kit and Caboodle” Bundle
Starting at $1,350
This bundle is just what it’s name says - it’s all of it. This bundle is designed for businesses who have not been utilizing automations or any {or even much} email strategy. I will craft an Email Strategy personalized for your business - to include automations (such as a Welcome Sequence, Cart Abandonment, Winback and so on), 1 month of Emails (both value and promo) and set up analytics. I will ensure your domain settings are in accordance with Google’s new 2024 policies and set up any domain emails as needed. I will handle all.the.things.
Bundle #2: “Just Handle the Details” Bundle
Starting at $850
This bundle is ideal for businesses who have automations that are performing well but that’s it. They are not sending monthly emails/newsletters to their subscribers but realize they are missing out. I will plan a month of content and create the emails in the back - end of your email service provider. I will provide you with the analytics to review the performance and conversions of your new email strategy.
Bundle #3 “The Zhuzhing Up” Bundle
Starting at $600
This bundle is perfect for Businesses who have automations set up and running but aren’t completely thrilled with both results and the actual emails. I examine your analytics and update your copy and content/graphics (if needed) ensure your automations are fabulous and converting subscribers to customers. {Pricing depends on the number of automations you currently have & if you need more as well}.
***This is a great package for a Test Project with me!
Do you offer Copy services other than Email? So glad you asked!
Copywritten, SEO Optimized Blogs
Starting at $200
Yep. Blogs are also still relevant in 2024. But (again) done the right way. These are no longer long journal entries about about you.
Instead, these are valuable pieces of copy that builds your authority on Google (whoop!) and informs your customer about your product and services.
Your ideal customer is googling their questions (guilty too!). And how exciting will it be when the ANSWER/SOLUTION/INFORMATION they need is your blog. 👊
{Which links back to your website & they enter your sales funnel}
Website Audit & Copy
Starting at $500 (depends on the scope of the project)
SEO and Google rankings can be overwhelming to many business owners. Did you set your website up with little to no SEO strategy and hope for the best? 🤷♀️
A website audit with a full list of what is broken/missing (according to Google!) and then a plan to fix it is just what you need.
Landing Pages
Starting at $750
Don’t get tripped up by this word. A lot of people do - a landing page is just sales page outside of your website. For example, maybe you have a special coaching course only available for a short time.
It is critical a landing page is written to inspire action in your customer, meet their objections (before they even have them) and convert potential customers in to buyers.
Product Descriptions
Starting at $50 per product
Product Descriptions are often overlooked but are incredibly valuable to your client and their decision to purchase your item and services. It’s the last stop before a customer “adds to cart” or clicks away. 🤔
Come on, be honest - we have all seen those cringeworthy ones! Let’s don’t do that anymore.
Other writing services
Need other writing services here not shown? I am always happy to discuss ghostwriting, content services and speechwriting. I can help with those too. 😉 Click one of my Contact buttons and tell me about your project,
What’s Included:
You get more than just a lot of pretty words! 🤗
Good News: Retainers available too. Let me handle the monthly content planning & analytics.
More Good News: I LOVE Test Projects. Let’s do a test project together and make sure it’s a good fit for us both!
Discovery Call focused on your needs, goals and vision (lots of listening on my part!!)
A Brand Voice Guide where we establish your brand’s tone, communication style and core message (and this is FREE! And SO valuable)
Organized Proposal with all the proposed project scope, deadlines, and expectations
Thorough Research
Clear, concise and effective copywriting
Formatting for your specific needsSearch Engine Optimization and keywords
Editing by Copyeditors - ready for publication
Portfolio
Hi, it’s me again needing to update this. Coming soon! {Busy doing beautiful emails for clients}
Writing Sample #1 - Online Article/ Blog Post
“Instead of my Momma, I have Grief.”
This piece was hosted at Her View From Home, a leading website for Moms on topics of Motherhood, Grief, Faith, and Marriage - a page with over a million followers. It had fantastic activity (as shown on their analytics) and reached their highest level of views for the month. A great example of writing that connects on an emotional level.
Writing Sample # 2 - Online Article/ Blog Post
Blog post hosted at Medium called “4 Reasons Why Second-Hand Shopping Should Be Your First Choice". This piece connects easily with the Reader as a persuasive example of copywriting.
Kind Words
Y’all. Bear with me on these. ☝️ I am so behind on asking my dear clients for a testimonial. But I promise you will love my copy and the process of working with me will be easy and fun. 💗
“What sets Sarah apart is not just her skill but her genuine passion for the writing. She took the time to truly grasp the essence of my message and infused it with their own playful undertone. It's rare to find someone so dedicated and empathetic to my goals.
If you're in need of persuasive, clear, and empathetic copy, look no further. Sarah Golden is your gal.
Her work has not only met but exceeded my expectations, and I can't recommend her enough. She has the Golden touch!”
Carena Ennis
Big Paws Copywriting
Sarah Golden: Write Your Way to Freedom Certified Copywriter
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
Why Me?
If you have made it all the way to the bottom of my page, then goodness - you are amazing!
You need help with your email strategy and you are in the right place.
This is me. 👈
(📸: my 11 year old son. Before school. He was excited to do it. 🤣)
I am Sarah - a military wife of 20 years to a handsome Air Force guy, Momma to 3 tough wrestlers, originally from the South but happily settled in the Midwest and always wrangling a kid or a dog! My hobbies include antiquing, reading, writing, and cheering for my kids on a sideline or a set of bleachers.
Thank you for visiting my corner of the internet. I love to meet new people and entertain, so if you came to my house this is where I would offer you a glass of tea (or wine!) and sit down to listen to your story and what is going on in life and business!
And that same care, compassion, and hospitality is what drives me in my business. I got into this business to be different - and believe you did too!
So let’s do this! Together.
Frequently Asked Questions
-
My copywriting services include sales funnels, Landing Pages, Website Copy, Product Descriptions, Email Sequences, Direct Response and social media. Have another need? Fill out the contact form below. I would love to help you harness the power of words for your business.
-
A Copywriter isn’t just a writer. We use copywriting techniques, such as emotions and storytelling, combined with marketing strategies to connect with your client to inspire action. Copywriters will address objections -before they are ever raised - and help clients see your product is the exact solution to their needs and problem. As a copywriter, I am committed to using the power of words for good and to inspire people.
-
My copywriting niche is varied. It includes motherhood, grief, ethical driven business, and of course I love writing about antique/heirloom and vintage.
However a copywriter is also an effective researcher and values learning, so I am currently taking clients from any niche. If you need words, I have them!
-
I would love the opportunity to have a 15 Minute Discovery Call with you. We will discuss your goals for your business and whether your online presence is helping you meet them. From there we can both assess if we would be a good team.
When you choose to hire my services, you are gaining a teammate that cares about your success, understands your business struggles and is committed to helping you do business (and ultimately Life) better.
How this Works
I believe a cornerstone of good business is honesty. So now that you are ready to Book a 15 Minute Consult, what’s next?
On our first consult, which is FREE, we will discuss your goals and vision for your business.
I will be prepared with a couple of questions to guide the conversation. It will be low-pressure and I will do a lot of listening to ensure we are a good fit.
After the initial consult, you will receive a personalized proposal on where and how my copywriting services will benefit you.
And then we have the opportunity to get to work. This process is that simple!
I am ready - are you?
Get in touch.
Let’s find your business voice again!
Latest on the Blog.
